Resources Library by ANA

West meets East

The paper describes key Japanese cultural aspects and the impact these may have when conducting focus group and one-to-one research methodologies. Many Western marketers (and Japanese, too) maintain a strong stereotype that you can't do that in...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Debbie Howard, Yumiko Nishigawa, Sue Pierssene

October 28, 2001

Comparison of two radio diary methodologies

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs. One diary design uses a pre-printed quarter hour approach where there is a row for each quarter hour in the day and the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Eva Tolkunow

April 1, 2001

Mixed research techniques for a mixed economy

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Tony Twyman, Chris Mundy

Company: British Broadcasting Corporation (BBC)

April 1, 2001

Is there still a place for non-electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere. In the first part of the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Marcin Kujawski, Zbigniew Sawiñski, Andrzej Matuszyñski

April 1, 2001

The mobile Internet revolution and its implications for research

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform. This paper illustrates with three case...

Catalogue: ESOMAR Net Effects 2001

Author: Jamies Cattell

February 11, 2001

Going the extra distance

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor. This paper examines the process, the challenges and key learnings resulting from this...

Catalogue: ESOMAR Net Effects 2001

Authors: Galina Mitchelhill, Claire Love

February 11, 2001

Look, no hands!

Two streams of online research have developed. In the first (largely adopted by ‘traditional’ research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by...

Catalogue: ESOMAR Net Effects 2001

Author: Rob Lawson

Company: Engage Research

February 11, 2001

Revue Française du Marketing 2001 (N. 181)

La diversité des articles présentés dans ce premier numéro de l'année 2001,révèle une profonde unité caractérisée par deux thèmes:1) La contribution de la sémiotique aux sciences sociales etau marketing; les...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

January 1, 2001

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Fiona Jack, Bas Homans

Companies: Green Light International, MARE

September 1, 2000